Email marketing is the art and science of getting people interested in your business by communicating with them via email updates. We've all received emails from various brands and businesses. Sometimes we get special offers, or news about the latest happenings. Other times, it's just regular newsletters and article updates. Irrespective of what the content of the email is, if we're really interested in the brand, we tend to click a link on the email and land on their website. Now imagine thousands of such emails going out and people clicking on the links inside... That's the number of potential website visitors
What started as a simple medium for friends to stay in touch has metamorphosized into a worldwide phenomenon that seems to just keep on growing. There's no doubt that businesses small and large need a social media presence in order to stand abreast with their competition. But that is hardly enough. Social media is now a leading channel for business marketing, and it's important to learn the required skills in order to make the most of your social presence. In this article, we'll look at how you can create an effective social media strategy that will drive more traffic back to your site. Social media
Freebie marketing is a relatively new term, but the concept has been in existence for decades. The core idea is to offer potential customer something substantial free of cost to get them interested in what the business has to offer. This is the concept at play in shops that offer free samples of their wares at malls. Some businesses even mail you free samples if you sign up for it online. Some major benefits of freebie marketing are: Product Visibility - Samples offer customers a peek into what the actual product is. Brand Recognition - A freebie gets people to recognize your brand and business.
Search Engine Optimization is actually not as complicated as it may seem, and it is quite a straightforward process to increase website traffic with SEO. We see a lot of hullabaloo online about what you should/shouldn't do with SEO - it's enough to make the most stable mind spin. But you cannot discount the impact search engines have on your website traffic. The fact that people tend to 'Google' just about anything that's on their mind is an indication of how useful it can be for a business website. If you can get your site to rank high in search results for keywords related to
In our last article, we laid the foundation for building your website traffic by identifying: Who your target audience is and where they hang out online. Potential traffic sources that might bring visitors to your site. By the end of the post, you would have gotten a clear idea of different online mediums that might drive traffic to your website. These could include: Search Engines Social Media Video Sharing Sites Image Sharing Sites Podcast Apps Related Websites No matter what your traffic source is, it will be content that brings people to your site. The amount of traffic coming to your site