4 Challenges You May Face in Product Creation {and How to Overcome Them}

I wish I could tell you that once you have a great idea for a product, the rest is a cake walk. The truth is that having a legitimate product idea is only the starting point – you’ve got a long way to go until your product is ready to be sold. In my own experience of creating online products, I’ve found there are quite a few challenges we may face that cripple the momentum of our product creation process.

Here are a few challenges you may face when creating your product, and how you can overcome them.

1. Too Many Ideas

When it comes to creating products, I have a dozen ideas floating in my mind at any given moment. I’m currently working on the 4 Weeks to Sell Your Product Online eCourse, and I already have a long list of products I want to work on in the future. Sometimes, having too many product ideas may be a problem. It prohibits us from finalizing on one and taking the plunge into developing it.

What you can do about it:

Have a running list of all the product ideas that pop into your mind. From those, weed out the ones you don’t have the knowledge, experience or resources to create at the moment. Take into consideration what your audience might appreciate and after a lot of prayer, narrow it down to just one idea you can start working on immediately.

2. Over-Analysis

Even after we’ve narrowed our focus to one product idea, we tend to keep researching about it and collecting material for it. That gets us nowhere because we only think about what we’re going to do, plan every single detail, but not actually do a single thing. I’ll be the first to say that the initial analysis and planning phase is crucial for a product. However, we can spend too much time analyzing things and not get started on creating the product at all.  Planning alone is not sufficient; you will have to work on the product, get it done and get it out there.

What you can do about it:

Give yourself a time period (perhaps a week or two) for the initial analysis and planning. When your time is up, get started on creating the actual product. You can always research as and when you need more information.

3. Perfectionism

As I mentioned in my interview with Rosann Cunningham, I am a recovering perfectionist. I have struggled with perfectionism for several years, until I realized what a hindrance it is. Perfectionism will prevent you from getting your product set up for sale because you’ll always want to keep tweaking it.

What you can do about it:

Admit that your product can never be perfect. There might be a typographical error in your eBook even after it is back from the editor… your graphic may never turn out as you expected it to. And that’s OK. Aim for excellence, not perfection. Yes, create the best product you possibly can, review it a couple of times, and then sell it!

4. Finding the Time

When I checked around with my friends on Facebook, a lot of them mentioned that they haven’t been able to launch their own products because of the lack of time. I admit, it’s not always easy as a stay at home mom or a working mom to find the time to create a new product or launch a new business. But if it is something we know God is leading us to, and if it is something we’re very passionate about, we will be able to squeeze it in.

What you can do about it:

Trim your schedule. If you want to squeeze in enough time to work on your product, you have to squeeze something out. I’m not a highly organized person, but when I took a hard look at my schedule, I found I could give up a few activities to make time for my business. Most authors either wake up early or go to bed late, thereby getting at least a couple of extra hours each day to work on their books. My advice to you is this: Set apart some time to work on your product, and have only 2 things on your to-do list for that period. Get to work, focusing on creating the product, and not getting distracted by social media, mindless internet surfing, household tasks, blogging or brainstorming.

Don’t let these obstacles hinder you from launching your own product. Get started and just go for it! It’s OK if you make mistakes – you will learn from them and better yourself. And once you get your first product out there, it will give you the confidence to keep working and launching new products!