Moving pictures articulate feelings and concepts that would otherwise be difficult to convey. It’s no wonder that we see an increasing number of brands and businesses incorporating videos in their digital marketing strategies.
The impact of video on people’s minds cannot be understated. It’s a fact that an advertisement on television leaves a deeper impression on the viewer’s mind than a magazine ad or even a hoarding along the highway.
With the boom of the internet and its ready availability on mobile phones, it’s now possible to use video marketing to talk to your target audience, right where they are.
As the goal of our current blog series is to help you drive traffic back to your website, that’s what we’ll be looking at in this article… how video marketing can get you more site traffic.
But first, let’s look at different avenues where you can publish videos for online marketing purposes.
Popular Sites for Video Marketing
YouTube also has a good number of daily users, so you’ll get more eyes on your video. If you can optimize the title of the video and its description well, it’ll surely come up on online search results as well.
Video Marketing Strategies
Now that we’ve established different places you can easily share your videos, let’s take a look at the various types of videos you can create to get more website traffic.
With tools such as Skype and Google Hangouts, you don’t even have to be in the same location to film the interview. You just need to make sure the interview is being recorded, so you can broadcast it on select channels later. Be sure to plan the interview questions in advance, so the conversation flows smoothly and is effortless.
Here are some ideas for video tutorials that are popular and have the potential to go viral:
- Easy recipes
- Do It Yourself (DIY) projects
- Household hacks
- Bite sized tips on life/work
- Glimpses of what’s happening behind the scenes
Screencasts can be very useful for different aspects of online businesses, such as:
- Showcasing different features of a theme/software
- Live demos of how a particular digital product works
- Tutorials on how to perform certain tasks using a particular tool
If you are a niche blogger, you can also do a vlog of products you’ve received from sponsors and give them your affiliate links. This would encourage more people to purchase the product through your link.
If you get to meet your clients in person, you could also do live videos where they describe their experience in interacting with your business.
7. Animated Videos
- To broadcast a short story
- To convey a concept
- To depict what your business does
8. Corporate Videos
For a brick and mortar business, you can hire professional videographers to shoot snippets of your office and the employees. For an online business, you can use video clippings of yourself at work, and put together a video using tools such as Animoto.
9. Product Demos
Once a participant registers for a webinar, they’ll receive the access details via email. They’ll then be able to log in and watch the webinar live or a replay of it (if available). You can use webinars to attract new followers and interact with your existing audience.
11. Video Series
These video series may be presented in one of the following ways:
- Through video blogs on the website
- A sequence of emails sent to those who sign up
- A webpage that is updated with each new video as it is published.
You can also use a video series in your launch sequence when you’re rolling out a new product/service. It helps you get noticed, and provides you a platform to share more about your new venture to those who may be interested in it.
12. Live Videos
Video Markeing Tips
To wind up, let’s look at a few tips you can incorporate in your video marketing strategy to ensure that you get tons of traffic back to your website.
- Include links back to your website/landing page in the video description and in the video itself.
- Use captions/sub-titles wherever applicable to assist viewers.
- Introduce yourself and your business at the beginning of every video
- Ensure that your channel/page on video sharing sites have your website link in the description.
- Include a call to action within your video, asking viewers to visit your website.
- Use keywords pertaining to your video in the title and description to ensure it’s picked up by search engines.
Video marketing may seem like a huge affair compared to other online marketing strategies. But once you jump in and get your feet wet, it won’t seem that complicated.
We hope you’ll be able to use the strategies outlined above to kickstart your own video marketing efforts and get more traffic back to your website.
Click on the image below to access all the posts in this series!