Pinterest 101: How to Get Started on Pinterest
I’m so excited to delve into our “Double Your Pinterest Traffic” blog series! A lot of you have joined us for the 4 weeks challenge, and our journey begins today at the very beginning… how to get started on Pinterest.

Here are the basic steps you need to follow in order to get your Pinterest account set up.

Step 1: Sign Up for a Pinterest Account

The first step is to of course sign up for a Pinterest account. {Most of you already have a registered Pinterest account. In that case, you can skim through this step and move on to the next one.}

Go to Pinterest, enter your email ID, pick a password and click the ‘Sign up’ button.

Register on Pinterest

Fill in your profile details and select a few interests. You will receive an email asking you to confirm your email ID. Click on the link in the email, and your Pinterest registration is complete.

Step 2: Update Your Pinterest Profile

Now that your Pinterest account is ready, it’s time to fill in all the missing details.

Your Blank Profile

Mouse over the profile picture and click ‘Change Picture’.

Change profile picture

Click on ‘Choose File’ in the pop up and upload a square profile picture from your computer. This can be a flattering image of yourself or brand logo.

Choose File
Your new profile picture will now be visible on your Pinterest profile.

Logo on Pinterest profile
Click on ‘Edit Profile’. Then update the ‘About You’ section, and fill in your location and website details.

Fill more details

Step 3: Verify Your Website on Pinterest

Verifying your website on Pinterest is a bit tricky, but it’s very essential if you’re serious about driving traffic to your blog/website from Pinterest. Here’s the step by step process on how to do it.

Go to your Pinterest profile page and click ‘Edit Profile’.

Edit profile

Click on the ‘Verify Your Website’ button at the bottom of the form.

Click verify website

There are two ways to proceed from here.

Option 1: Verify with meta tag

Copy the code in the meta tag field and add it to the <head> of your index.html file or equivalent.

Copy meta tag

To do this in WordPress, you need to log in to your WordPress dashboard, select ‘Appearance’ in the left sidebar and then click on ‘Editor’.

Go to WordPress editor

You will find a list of ‘Templates’ on the right side of the page. Scroll down and click on Header (header.php).

Click on header.php

Search for </head> and paste the meta tag code you copied just above it.

Paste meta tag code

Click ‘Update File’ to save your changes.

Click update file

Then go back to Pinterest and click ‘Complete Verification’.

Complete meta tag verification

It might take a while for Pinterest to verify your website. If you run into any problems with this method, try the second option outlined below.

Option 2: Verify by upload

You can follow this method only if you are permitted to upload a file to root folder of your website from the web host’s file manager.

Click on the ‘Verify by upload’ link.

Choose verify by upload

Download the verification file and save it onto your computer.

Download verification file

Then log in to your web host’s control panel and access the file manager. Go to your website’s root folder.

File manager in cPanel

Click the ‘Upload’ icon.

Click upload icon

In the new tab that opens, click ‘Choose File’ and select the file you just downloaded from Pinterest.

Choose file

Wait till the file is uploaded, then go back to Pinterest and click ‘Complete Verification’.

Complete verfication

There might be a delay in verification, but if you go through these 2 processes, there is a 95% guarantee that your website will get verified on Pinterest. Once your website is verified, it will appear with a check mark in your Pinterest profile.

Domain verified

Step 4: Convert to a Business Account

If you want to use Pinterest for commercial purposes, you need to convert it into a business account. This also ensures that you get access to some of the advanced features that are made available to only Pinterest business accounts.

You can either join Pinterest as a business, or convert your existing personal account into a business account. Here are the steps on how to do the latter.

Go to the Pinterest business page and click the ‘Convert now’ button.

Convert now

Select your business type, update the rest of the details on the page, select the ‘Accept Terms’ checkbox and then click ‘Convert’.

Add business details and convert

Your Pinterest business account is now ready!

Business account ready

Step 5: Create Boards and Start Pinning

Your Pinterest account is now completely set up. All you need to do is start pinning! Create boards for specific topics relevant to your business and start pinning your articles/products and other related blog posts there.

Start pinning

Step 6: Activate Rich Pins for Articles

Enabling Pinterest rich pins will make your individual pins stand out on Pinterest. The enhanced pin description establishes your branding, tells visitors more about your pin, and also helps drive more traffic back to your site.

Here is what a rich pin looks like:

Rich Pin

I had written a detailed article on how to add “Pinterest Rich Pins for Articles” to a WordPress or Blogger blog. You can follow the steps outlined there to set up rich pins for your Pinterest account.

In the next article we’ll be going in depth into what kind of pins will help you build traffic, general Pinterest etiquette and how to drive traffic even when you’re not pinning everyday.

Today’s Challenge: Set up your Pinterest account, verify your website and activate rich pins.

Share your progress on today’s challenge in the comments below, and enter to win one of two $25 Amazon gift cards!

Also share your Pinterest profiles. I’d love to follow you there.. 🙂

Click on the image below to access all the posts in this series!

Double Your Pinterest Traffic