Pinterest Marketing Mistakes
As we have established over the past couple of posts, it is possible for you to use Pinterest as a business marketing tool, to establish your brand and grow your business.

But there are a few mistakes you might be making unknowingly… {I admit, I’ve made a few of these mistakes myself!} In this article, I list out some major Pinterest marketing mistakes, and how you can rectify them.

Mistake 1: Not having a solid strategy

If you are serious about using Pinterest to grow your business, then it is essential that you have a strategy in place. Take some time to map out your Pinterest goals, and break them down into actionable items that you can work on immediately. In the end, your strategy should help you be more organized with how you structure your boards, and the schedule you will follow to achieve your goals.

Mistake 2: Pinning irrelevant content

We would all love to have our own boards to accumulate pins that we need. But as a business, you need to think differently. Your audience might not be interested in the same things you are. Identify what your followers would like to see more of and pin accordingly. If you want your Pinterest account to drive traffic to your site, then you need to cater to the needs of your followers.

Mistake 3. Intense sporadic bursts of pinning

Have you ever come across someone who posts about 20-30 pins onto a single board at one go? That is a sure way to tick some followers off. They will unfollow you even before you can finish your marathon pinning session. Try not to pin more than 10-12 pins at a time, and make sure they are spread across different boards.

You can log in maybe twice or trice a day and pin a limited number of pins during each session. If you spend just 5-10 minutes per session, you’ll be able to build up your Pinterst account in not more than 30 minutes per day. {If you don’t get sidetracked by rabbit holes, that is!}

Mistake 4: Using short links

When you are pinning your own content, do make sure you use the complete URL for the pin source. Some followers might find short links suspicious and flag your content.

Mistake 5: An incomplete Pinterest profile

When people click on your name in Pinterest, what do they see? An incomplete profile will not score you any points with your followers.

Blank Profile
Make sure your profile picture, a description of your brand/business and the website link are updated. This will make you look professional and help you gain credibility with your followers.

Mistake 6: Not adding a proper description

Every pin must have a proper description. Think of it as your sales copy for Pinterest. A well-written description will actually increase the number of click-throughs to your site. You can also use appropriate hashtags to make your pin stand out and be seen.

Mistake 7: Not using Pinterest analytics

Pinterest analytics helps you keep track of the results of your Pinterst strategy. If a particular pin is getting more repins or more click-throughs, you know it’s a hit with your audience. You can then create similar images, or similar content to increase your traffic.

For example, my article on 18 Free Printables to Organize Your Work from Home Schedule has over 2000 repins! This gave me some direction on content my audience was interested in, and what actually worked.

To view your Pinterest analytics, click on the gear icon on the top right corner of your Pinterest profile, and click on “Analytics”.

Pinterest Analytics
You will be directed to the analytics page where you can view your stats for the past week.

Mistake 8: Not promoting your products

When you are launching a product or service, make sure you promote it on Pinterest as well. What if there’s someone on Pinterest who’s looking for exactly what you have to offer? You don’t have to become an overbearing salesman, but you can occasionally pin your products too.

Mistake 9: Infringing on others’ copyrights

Copyright infringement is a serious offence online. Make sure that you have the right to use the image that you are pinning. Verify the copyrights of the image, even if you’re only repinning it. There have been cases of entire boards being taken down after copyright infringement.

Mistake 10: Uploading pins without links

Pinterest allows users to upload a pin, rather than just pin an image from a website. If you want to do that, please make sure you include the link back to your website or article. If you forget to do that, you are just wasting an easy opportunity to get more traffic.

An uploaded pin, without a link looks like this:

Uploaded by user
And here’s the correct process to upload a pin…

Click on the “+” symbol at the bottom right corner of your Pinterest profile and select “Upload a pin”.

Upload a pin
Select the image you want to pin from your computer, select the board you want to pin it to, add a description and click the “Pin It” button.

Pin to board

The pin is now uploaded to your profile. You now need to edit it by moving the mouse pointer over the pin on your profile and clicking the edit icon.

Mouse over pin
Manually enter the link you want the pin to be directed to, and click “Save Changes”.

Edit Pin

When the newly uploaded pin is now clicked, it will now lead to the link you’ve mentioned as the source.

Mistake 11: Not taking advantage of video pins

One of the newer features on Pinterest is the ability to upload video pins. If you are in the habit of recording videos, pinning them directly is a great way to get your followers to watch them directly on Pinterest.

I must confess, I have not uploaded any of my videos to Pinterest. I hope to remedy that soon!

Today’s Challenge: Identify at least one mistake you are guilty of and rectify it.

Let me know which one it is in the comments below, and be entered to win one of two $25 Amazon gift cards!

Click on the image below to access all the posts in this series!

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